Our Bridging the Gap Series for the small business awareness continues with an inside look at the mindset set of the conscious consumer.  

What Makes Them Tick?

The buying power of the consumer evolves from…

ORIGINAL PUBLISH DATE 1/6/2013

Who is the Conscious Consumer?

As a writer of business processes by profession, my method of helping organizations to redesign their organizational practices stems from the ability to help corporate entities to understand the importance of implementing stakeholder analysis into their new or revised business activities. The stakeholders, whether it is a shareholder, an employee, investor or supplier, is a vital part in the progression of any…

YOU AND THE CONSCIOUS CONSUMER: WHAT DO YOU REALLY NEED?

Many of us believe that the skills we use to satisfy hobbies can be transformed into a money making machine. While some entrepreneurs have been fortunate to turn their side gig into a multi-million dollar enterprise, aspiring business owners…

CONSUMER AWARENESS IN THE AGE OF THE ENTREPRENEUR

The most precious asset to any business is the consumer. The longevity of a business can often be measured by the magnitude in which the product or service delivered can appeal to its targeted audience. Beginning in February Karlynne-Mitchell Resource Management Group introduces its 2013 series entitled “Bridging the Gap: The Small Business Guide to the Conscious Consumer”. There is a critical need for small businesses entities and…