10 THINGS TO CONSIDER WHEN SELECTING AND PROTECTING A BRAND NAME

A strong and protectable brand name is important to distinguish a company’s products or services from those of its competitors. Selecting a brand name without conducting due diligence on the availability of the brand name may lead to costly consequences. This article will discuss some of the considerations that should be given when selecting a brand name. In the United States, trademark rights in a name, logo, or phrase…

To all my Boss Chicks doing business:

Please utilize this FREE Trademark Usage Guidelines Memorandum from TRADEMARKSOS information library.  The Memorandum give you and easy to use guide on how to use your trademarks in commerce.  This Memorandum is important because it offers insights into ways to prevent your brand from becoming generic…

The emergence of social networking and the increased use of the internet by consumers to purchase goods and obtain services means that all businesses (small and large) should protect their business/brand/product/service names!

What is a Trademark?

A trademark is a word, name, symbol, or device which is used in trade with goods to indicate the source of the goods, and to distinguish them from the goods of others. The TM designation is used for unregistered…