In journalism, there’s clever wordplay, and then there’s wordplay fail. Consider the latest issue of Utah Valley magazine to be a case in point of the latter.

For the record, Utah is not ethnically diverse; according to the latest U.S. Census, the state is 80 percent white, 13 percent Hispanic, 1.3 percent black, and just a splash of everyone else. Thus, when the magazine rolled out its annual women’s issue with the title “Women of Color” there was mass confusion.

How in the hell did the Utah Valley editors find that many ethnic women in lily-white Utah?

The short answer, we now know, is that the editors did not find ethnic women for the women’s issue; instead, “Women of Color,” referred to white women who wore pretty colors at the photo shoot.

Get it? That’s clever wordplay … fail.

“That was not intended as an ethnic comment,” Utah Valley editor Jeanette Bennett told a Gawker reporter.  “It was just clever wordplay.”

Continue reading over at RollingOut.com