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Are you using Pintrest to Market Your Business?
When it comes to marketing a business online, most people immediately flock to either Facebook, Twitter, or LinkedIn to build a following and gain customers. What about the newest social network on the block, Pinterest? Pinterest is a virtual pin board where you are able to share content that you find on other websites via a "pin board". Just like retweeting on Twitter, when other people see and like something that you've "pinned" they are able to re-pin it on their own boards. What does that mean for your business? Exposure!!! 80% of all pins are re-pins, unlike Twitter where only 5% or less tweets are retweeted. Many people have decided not to use Pinterest because it is still fairly new and most are unaware of how it works. However, now is actually the BEST time to market your business via Pinterest and will make any business owner a leader in their industry. Pinterest is already attracting more website traffic than Google, YouTube, and LinkedIn combined and currently has 10 MILLION unique visitors which is faster than any other independent website in history.
So how do you go about using Pinterest for your business? First, you set up your account (duh) and make sure your profile is filled out completely and entirely to make sure that anyone who sees your page will have an idea of what type of business that you are in. Next, you start pinning and make your first board. You can have more than one pin board and give each one a particular subject, for example, if you sell accessories, one pin board can be for handbags and the other for jewelry. After that, you want to create powerful pins that will attract other Pinterest users to your business. You can pin quotes, pictures, infographics, "how to" images, videos, and so on. You are also able to include captions under each pin and include links and keywords pertaining to your business.
If you already have a website, your best bet would be to include a Pinterest follow button so that your customers, who may also be Pinterest users, will be more up-to-date with your business and your products and services. Your Pinterest account can also be linked to your Facebook page so that anytime you have a new "pin" your Facebook friends will know about it immediately.
I've had a Pinterest account myself for a while now, but just like everyone else, I was confused about the website and how to use it. After attending a webinar from the Entrepreneuress Academy called the "Power of Pinning", I'm excited about marketing my business on Pinterest and will put my account to use right away! You should too!
If you're already using Pinterest for your business, how is it working for you?
Comment
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Comment by Jared Kennedy on March 20, 2013 at 2:54pm -
Pinterest is an excellent tool for seo...search engine optimization. You can also pin your specific products, articles, blogs, etc and assign them to specific categories. I highly recommend using pinterest for business and the personal pinterest for your business as well. Good luck ladies.
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Comment by Charvass Taylor on November 7, 2012 at 6:54pm -
WOW...I will definitely be using it for my business...Thanks
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Comment by BLUSH Clothing Boutique on June 1, 2012 at 11:34am -
Thanks for sharing. This is helpful info and can benefit my business.
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Comment by Jazmyne Byrd on June 1, 2012 at 7:43am -
Nice I will be passing this information on
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Comment by Antionette Christopher on May 31, 2012 at 6:45pm -
I have a pinterest acct and never use it....Thx, I needed to read this. You are right, it is about marketing on a variety of platforms to get the maximum exposure.
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Comment by Kathryn Mcgee on May 31, 2012 at 1:47pm -
Great Article! I was wondering what this social network was all about, very informative, Thx!
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Comment by LoRob on May 31, 2012 at 9:42am -
Thanks for the information! About to check it out.
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Comment by Chenia Sherman on May 31, 2012 at 6:47am -
Thanks for this awesome information on Pinterest. I'm creating my account today. I've been told by multiple people to start using it. I guess I can stop procrastinating and open my account. Thanks for this information.
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Comment by Femalevolution on May 31, 2012 at 5:38am -
Pinterest is working wonderfully for me. I've seen an increase in site activity and all of the small things i've done "business wise" with it so far. Once i get my products/business more established, i'll be taking it to the next level. But, whether you're established or not...It really is a truly unique way to get your products out there and have people check them out, whether you're a blogger, a photographer, accessories designer, or whatever your niche is, it can really bring in attention and maybe even $$$ to your business! Do as you would do with any other social networking site, market it, and let your fans/follower/cusomters know about your boards! Pinterest is about 80% to 90% FEMALE user-base, so.... this is a great spot for us Ladies!
A couple of key things I'd say if you are new or want to start an account:
- Make sure to provide content other than your own! When people get the impression that it's all about your products/services they tend to not share as much
- Follow others ( same as any other social networking sites) and repin, comment, and like their things as well
- Make your photos and images visually pleasing and products clear and easily identifiable
- (optional) brand your photos with your logo/business name or whatever you use (in an obvious, but not overbearing way), it decreases people stealing your images and using them for their own intent
- Lastly, just have fun with it... really it's cool!
Open up you an account, Let your people know about it, make sure to watch your stats/analytics on your site (or use bit.ly links for tracking) and see how it can work for you!
Hope this extra 2cents helped someone, ha
BTW, my pinterest is http://pinterest.com/Femalevolution/
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Comment by Bobbi Mott Norton on May 31, 2012 at 1:04am -
Will have to check pinterest out! Thanks for the info!
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