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Has this every happened to you (because it has to me)? You come up with a great business idea, research it online and find either someone is already doing it or you start to think of ways to be "different". This extends your launch date and eventually the idea just fades away. Here's another scenario, You subscribe to the blogs and publications of business persons you admire and every time they send an email blast you change your direction, operation, or business idea completely, putting you back in a stagnant position, unable to get any business idea off the ground. Not you? Well, good for you. But for those that this applies to, I feel your pain. We've all been there before, in a place of bewilderment about what you should do and how to actually begin. Furthermore, the problem with the scenarios above is that you never get around to building a brand, hence why your business hasn't gotten off the ground yet. Once you F.O.C.U.S., things will start to fall in place:
Figure it out- What do you want to actually do? Why are you going into business? Why would someone want to work with you as opposed to a competitor? Answer those questions first. They will help you develop a foundation.
Omit distractions -As demonstrated in the scenarios above; it is easy to become distracted. Stop reading every email blast and changing your business direction, stop google-ing people to see what they are doing and changing your website format, stop youtube-ing people to see what they're up to and changing your programming. GET RID OF THE DISTRACTIONS.
Create your Motivation Board- This concept is explained further in The Motivator, but you should have a board with a visual representation of your dreams and goals for your life and for your business. If you don't know where you are going, how will you get there?
Understand your competition- But don't follow their every move. Of course you should know what your competition is doing and make sure you're staying ahead of them. But you cannot be consumed with every aspect of THEIR business and expect every aspect of YOUR business to run smoothly. Learn to balance and have faith in your brand.
Set deadlines- If you have been sitting on an idea for too long because of fear of what others will say or whether people with work with you, STOP! You will never know until you actually launch it. So set deadlines for everything and tell someone you trust so they can hold you accountable. Set a deadline for your website to be done, for your next program, for your next book, for your next business launch! Just do it!
F.O.C.U.S. on what you need to do so you will actually do it. Without F.O.C.U.S.ing on your business needs you will undoubtedly have the same results in 2012 as you did in 2011, nothing. Make it a year for…GREATER!
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