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What You Shouldn’t Do When Marketing to Women
According to top marketing schools, there are ways to market to women and ways that should be avoided. By marketing to women incorrectly, you run the risk of offending a large group of people and losing out on potential business. If you have a product designed specifically for women or want to expand your customer base to include women, here are five marketing mistakes to avoid:
Avoid Girly Campaigns
Women are well aware that they are female; there’s no need to smear your campaigns with splashes of pink, too-cute graphics and curly fonts. If you want to market to women, don’t unintentionally market to pre-teen girls. Keep your marketing campaign modern and simple. Women are savvy shoppers and they want to know about your product; make sure that you present it in the correct way.
Don’t Target Women
When you market your product, aim to reach people with your campaign, not women. The BIC company has recently realized the error of their ways by marketing pens “for her.” Pens can be used by anyone and there’s a huge market among both genders for colorful, attractive pens. By marketing directly towards women, BIC not only offended the female gender but turned men off of the product at the same time.
This post is a guest post that originally appeared on the award-winning Small Biz Diamonds.
Ashley Neal is an entrepreneur and small business advocate that enjoys writing about topics pertaining to small business. She is the owner of Small Biz Writer, where she specializes in providing quality content online for small business owners which in turn increases visibility and sales. Additionally, Ashley is the editor/writer and publisher of her own award-winning small business resource blog Small Biz Diamonds. She also writes for Examiner.com as the Atlanta Small Business Examiner, and Future Simple’s small business blog: Growth University.
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Comment by Kalisie on October 12, 2012 at 1:54pm -
Interesting as well as helpful
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Comment by Ashley Neal on September 26, 2012 at 8:58am -
@Lekeisha Thanks for reading! I definitely agree with you give me the interesting facts so that I can make an informed decision.
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Comment by LeKeisha Nicole on September 26, 2012 at 8:49am -
I was just talking about this! Some campaigns are so 'women' focused as they call them with the pink and softness that like you say its more appealing to be 13 year old cousin. I'm a woman not a child give me the interesting facts and quit assuming all women like the fluffy stuff.
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Comment by Ashley Neal on September 26, 2012 at 12:06am
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@Omesha thanks for reading! Glad that you found the article useful
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Comment by Omesha Frazier on September 25, 2012 at 10:36pm -
Thank U for this tip will help with the Marketing of my New Jewelry Boutique, Ja'Kehari'z...
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Comment by Ashley Neal on September 25, 2012 at 8:03pm
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@Sasha thanks for reading. I agree I am a an extremely busy mom and I'm over 'busy mum' thing too!
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Comment by Sasha Norman on September 25, 2012 at 7:48pm -
Very interesting. I often think, why is there a special one of these for women? Like with the pen example. I'm a bit bored of the over researched 'busy mum' thing, even though i'm not a mum but I dont see my mother in those portrayals.
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