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According to top marketing schools, there are ways to market to women and ways that should be avoided. By marketing to women incorrectly, you run the risk of offending a large group of people and losing out on potential business. If you have a product designed specifically for women or want to expand your customer base to include women, here are five marketing mistakes to avoid:
Avoid Girly Campaigns
Women are well aware that they are female; there’s no need to smear your campaigns with splashes of pink, too-cute graphics and curly fonts. If you want to market to women, don’t unintentionally market to pre-teen girls. Keep your marketing campaign modern and simple. Women are savvy shoppers and they want to know about your product; make sure that you present it in the correct way.
Don’t Target Women
When you market your product, aim to reach people with your campaign, not women. The BIC company has recently realized the error of their ways by marketing pens “for her.” Pens can be used by anyone and there’s a huge market among both genders for colorful, attractive pens. By marketing directly towards women, BIC not only offended the female gender but turned men off of the product at the same time.
This post is a guest post that originally appeared on the award-winning Small Biz Diamonds.
Ashley Neal is an entrepreneur and small business advocate that enjoys writing about topics pertaining to small business. She is the owner of Small Biz Writer, where she specializes in providing quality content online for small business owners which in turn increases visibility and sales. Additionally, Ashley is the editor/writer and publisher of her own award-winning small business resource blog Small Biz Diamonds. She also writes for Examiner.com as the Atlanta Small Business Examiner, and Future Simple’s small business blog: Growth University.