This Mom Turned A $100 Ad Into A Multi Million Dollar Beauty Brand In Under 5 Years

In a recent interview with Forbes, Stormi Steele, the Founder & CEO of Canvas Beauty Brand, shared some inspiring words for entrepreneurs: "Anything that you can imagine is real. Someone's doing it. And just because no one around you is doing it doesn't mean that you can't be doing it." With this mindset, Steele turned her dreams into reality, birthing her brand and creating a signature product that has taken the market by storm.

The journey to Canvas Beauty began with a vivid dream. Steele dreamt of a key ingredient, Cayenne pepper, and its potential to grow hair. Intrigued, she decided to experiment with her unique formula on her own hair. The results were remarkable. Impressed by the transformation, Steele's clients convinced her to share their success stories on social media and offer the serum for sale. Little did she know, this decision would ignite a wildfire of success.

Today, Canvas Beauty Brand's Hair Blossom Serum boasts hundreds of positive reviews, dominating its market category. With its proprietary blend, the brand faces little to no competition. But it doesn't stop there. Steele and her team have spent the past few years rolling out new products and captivating campaigns that customers simply cannot resist. "People always take to anything new that we drop, honestly," Steele shared. Her years of experience as a stylist, coupled with her dedication to creating high-quality products, have earned the brand a loyal following and established trust among customers.

Despite being in an oversaturated market, Canvas Beauty achieved rapid success and continues to climb the ladder. Steele opened up about the growing pains she experienced during this process and offered valuable advice for fellow entrepreneurs. She emphasized the importance of growing fast but only when you're truly ready. The brand went viral in 2019, resulting in a surge of orders. However, this unexpected success led to logistical challenges and delays. Steele and her husband and business partner, Courtney Beasley, had to build a complete fulfillment center and customer service team from scratch. They also had to find a manufacturer to mass-produce their products. It was a period of immense growth but also a humbling learning experience. However, the brand has since bounced back phenomenally, optimizing their processes and ensuring seamless operations.

Steele also shared insights into the brand's marketing strategy. In 2020, a $100 ad featuring a promotional video from two years prior generated a whopping $15,000 in sales. Steele analyzed why the video was so successful and began creating content with those principles in mind. She advises entrepreneurs to focus on building their brand's capabilities before seeking partnerships. Lay the foundation, establish a strong audience base, and then consider paid media. Steele also emphasized the importance of protecting your intellectual property. While formulas can be reverse-engineered, having a proprietary process can safeguard your product from replication.

When it comes to product development, Steele remains hands-on. She conducts thorough research before approaching chemists and actively participates in the formulation process. She tests the products on her own hair to gauge their effectiveness on different hair types. Steele emphasizes that product development is a gradual process, often taking months to perfect.

Steele also shared valuable advice on building relationships with manufacturers. She emphasized the importance of signing non-disclosure agreements (NDAs) to protect your formulation. It is crucial to tour the facility, understand their processes, and ensure proper insurance coverage. Steele encourages entrepreneurs to negotiate terms and discuss MOQs (minimum order quantities) to find a mutually beneficial arrangement.

One of Steele's greatest visions is to empower women and help them build their own successful businesses. Through her non-profit organization, The Dream Girl Society, she aims to provide resources and support to aspiring female entrepreneurs. Steele believes that success is not solely measured by monetary gains but by the number of lives you can impact along the way.

Stormi Steele's journey with Canvas Beauty Brand is a testament to the power of imagination, resilience, and hard work. She proves that with determination, anything is possible. So, let her story inspire you to chase your dreams and turn them into reality. Remember, someone is already doing what you can imagine. It's time for you to make it happen too.